I help B2B SaaS and professional services companies open new markets across the Atlantic — from sales strategy to direct selling on the ground.
With over 16 years of B2B sales experience across North America and Europe, I help companies build the systems and processes necessary to enter new markets and scale. I've done it from both sides — as a VP of Sales Operations scaling a SaaS company in New York, and as a Head of Sales building an entirely new B2B sales function from the ground up in Amsterdam.
Having built sales teams on both sides of the Atlantic, I bring a deep understanding of how US companies operate and what it takes to sell effectively in European markets. Whether it's designing your go-to-market strategy, implementing the tech stack to support it, or stepping in as a fractional seller to build pipeline directly, I bring the same hands-on approach to every engagement.
I also offer embedded, hands-on sales leadership for companies that need senior commercial firepower without committing to a full-time hire. That might mean stepping in as a fractional AE to close key deals, acting as an interim sales leader to stabilize and grow a team, or leading a critical sales cycle from first meeting to signed contract. If you have real pipeline but lack the experienced closer to convert it — that's exactly where I come in.
Building B2B sales operations from the ground up — team structure, processes, playbooks, and the foundation for repeatable, scalable revenue.
End-to-end GTM planning and execution for new markets — positioning, pricing, segmentation, and the sales motion to turn strategy into pipeline.
Hands-on implementation of Salesforce, HubSpot, Apollo.io, Outreach, and Gong — designed for adoption, pipeline visibility, and seller efficiency.
Pipeline governance, deal qualification frameworks, territory planning, and conversion analysis to accelerate revenue and improve forecasting accuracy.
Integrating AI-driven tools and automation into your sales workflow — from prospect research and outreach sequencing to data-driven coaching and follow-ups.
Defining and implementing the dashboards, KPIs, and reporting structures that give leadership real-time visibility into pipeline health and sales performance.
Embedding in your team as a hands-on sales leader — building pipeline, running sales cycles, and closing deals with a performance-based engagement model.
You know there's demand across the Atlantic, but you don't have the team, the playbook, or the local knowledge to open the market. You need someone who can build the GTM strategy, get on the ground, and start generating pipeline — not six months from now, but now.
Your product works, your European customers love it, but the US market moves differently. You need someone who understands American buyers, knows how to build a sales motion that fits, and can get you from first conversations to signed contracts.
Leads are coming in, but you don't have the senior sales leadership to convert them. You need an experienced closer or interim sales leader who can step in, run deal cycles, and turn pipeline into revenue — without the commitment of a full-time hire.
From New York to Amsterdam — a career built on scaling revenue and developing winning sales organizations.
Helping B2B SaaS and professional services companies build the sales systems and processes necessary to enter new markets and scale. Offering go-to-market strategy, tech stack implementation, and embedded fractional sales leadership — from designing the sales org to stepping in directly to close key deals and build pipeline.
Built the entire B2B sales function from the ground up — strategy, processes, team structure, and tech stack — driving 1,550% revenue growth over three years. Implemented HubSpot CRM and Apollo.io, defined commercial KPIs, and hired and coached a high-performing sales team.
Drove 336% revenue growth through strategic sales operations leadership. Optimized the revenue tech stack, introduced end-to-end pipeline governance, and developed analytics dashboards that enabled data-driven commercial decisions across the organization.
Managed the full B2B sales cycle: prospecting, client development, contract negotiation, and delivery coordination for retained executive search engagements.
If you're a SaaS or professional services leader thinking about Europe — or an EU company eyeing the US — I'd welcome the conversation.